Proposal Page Heatmap: Which Pages Did Your Client Actually Read?

The Page Heatmap breaks down your proposal page-by-page, showing exactly how much time your client spent on each one. You can see at a glance which sections captivated them and which they skimmed or skipped.

Available on Growth and above.

What You'll See

Each page is shown as a horizontal bar. The bar's width represents the proportion of total reading time spent on that page relative to the longest page.

For a 6-page proposal where the client spent:

• Page 1: 20s
• Page 2: 85s ← longest
• Page 3: 12s
• Page 4: 90s ← longest
• Page 5: 5s
• Page 6: 30s

Pages 2 and 4 would show full-width bars. Pages 3 and 5 would show short bars. Page 6 would show a medium bar.

The exact time in seconds is shown alongside each bar.

What the Heatmap Tells You

Strong pages — long bars mean the client slowed down and read carefully. This is where your proposal resonated.

Weak pages — short bars mean the client skimmed or skipped. If these are important sections (pricing, scope, timeline), that's a useful signal for your follow-up conversation.

Zero-time pages — if a page shows 0s, the client either scrolled past it without stopping or didn't reach it at all. Combined with the Attention Score, this helps you understand whether they read the full proposal or stopped midway.

Read Depth

Read Depth shows the percentage of the proposal the client actually read — pages viewed as a proportion of total pages. A client who viewed 8 out of 10 pages has an 80% read depth.

This figure feeds directly into the Attention Score as a key component of the overall score.

Multiple Sessions

When a client visits multiple times, the heatmap shows cumulative time across all sessions. If the client spent 30s on page 3 in their first visit and 45s in their second, page 3 shows 75s total.

Follow-Up Applications

• Pricing page got the longest read time? Lead with ROI in your follow-up.
• Scope of work was skipped? Offer to walk through it on a call — they may have questions they didn't ask.
• Only pages 1–3 were read in depth, rest near zero? They may have lost interest early. A direct "Any concerns I can address?" message is better than a generic follow-up.